Why Influencers Should Not Be Dependent On One Social Media Platform?
Have you ever heard anyone say social media is overrated?
Well, we haven’t!
Social media platforms have helped us evolve in so many ways.
From helping the everyday folk find the tribe and make a living; to keeping the world connected and our mental health in check during a pandemic — you have absolutely no reason to hate this communication channel.
And that’s why billions of individuals are trooping into the social media influencing game, hoping and believing they can graze on the generous resources available.
You are here, so we do not doubt that, just like us, the social media influencing game excites you. So, keeping the fairy tales aside, we will be blunt.
‘The journey to becoming a charismatic and highly paid social media influencer is not all rosy. If you want to win, we advise you to lace up your combat boots before you go any further.’
The Battle:
Being a social media influencer means you possess a charismatic personality that makes boring topics interesting enough to stop busy users on their tracks and make them listen or do business with you.
Sounds easy, right? Here is the battle!
To be successful in the social media influencing game, you need a large and active audience.
And that’s what the battle is all about; getting a large and active audience that genuinely cares about your brand. Some of the steps you can take to hasten the audience building process include:
- Defining your niche market.
- Stating the overarching theme of your brand.
- Connecting with like-minded folks.
You might also have to answer questions like:
- My niche audience can be on any social media platform; how do I effectively connect with them?
- After connecting, how do I make these folks comfortable around my simple ideals and the overarching theme of my brand?
- And is it possible to meet my audience in their personal space while staying in mine?
The audience-building steps and questions that follow supports a simple truth -you can’t be an influencer in one social media platform and expect maximum success.
So, whether you are a celebrity with a large following, a key person of influence shaping the trends of your industry, or a passion-driven content creator who aspires to become a social media influencer, here are ten reasons you need to build your influence around multiple social media platforms.
